FON: The Business of Integrative Health & Medicine

Of Course Preventive Medicine Will Save Money—But Not the Government’s Current Definition of the Intervention

So here we are. There’s roughly just shy of $10 billion dollars left in the Prevention and Public Health Fund, and according to top health economists, some of these so-called preventive services save lives and treasure, and others not so much. Now is the time to redefine what we call preventive medicine by combining the useful screenings and educational interventions that are proven to effectively save lives and money, and incorporate the basic tenets of integrative health and lifestyle medicine to promote health.

How to Improve Your Integrative Medicine Brand Identity

Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.

UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014

Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.

How to Sell Integrative Healthcare to Corporate America

A practical baseline approach for any integrative healthcare provider wanting to engage self-insured companies in meaningful dialogue around the attributes of whole person care. Integrative health clinical modalities and approaches are still relatively unknown to corporate America. They need your help!

Self-Insured Employers and Integrative Medicine: The Perfect Marriage

Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the largely overlooked fact that more than 100 million Americans today receive their healthcare benefits through self-insured companies.

Hospital Systems Ignore Integrative Medicine at their Peril

The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.

16 Blogging Basics for Your Integrative Medicine Brand

Following these rules to activate the writing of your blog posts—even if you are not a prolific scribe—will help keep your writing focused.

Integrative Healthcare: Same Camp, Many Tents

It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.

How to Get Paid Delivering Integrative Medicine

The future of evidence-based integrative healthcare delivery is limited to its economic feasibility, at both the consumer and practitioner level. This post focuses on the latter.

Yoga Milestone—First CME-Approved Conference Supports Therapeutic Value

The Mountain Pose Medicine & Yoga Symposium took place in gorgeous Copper Mountain, Colorado August 22—26, 2012. The seminal gathering marked the first CME (continuing medical education) accredited program for yoga in the United States.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!