FON: The Business of Personalized Medicine

biohacking for longevity; Black-and-white portrait of a man wearing a cowboy hat and holding a bright red coffee mug to his lips. The left side of his face and his left hand are aged, while the right side of his face and his right hand are young. The background shows a blurred old western-style street.

Longevity and Healthspan Science vs. Tech Bro Biohacking

The longevity industry is currently a “Wild West” of untested claims, overwhelming data, and ever-contested markets. While U.S. lifespan is slowly rebounding post-COVID, healthspan continues to lag due to chronic disease and environmental stressors. To truly advance salutogenesis and catch disease upstream, the ecosystem must move beyond noise and adopt the rigorous N-of-1 data collection models also required for personalized oncology. Amidst the biohacking hyperbole and the medicalization of aging,