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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

New Report Chronicles Cost-Effectiveness of Integrative Medicine

In 2012 the most experienced researcher of the costs and benefits of complementary and integrative care stated: “I’m tired of this talk that there is no evidence for cost-effectiveness of complementary and integrative medicine. There is evidence. We need to move onto phase two and look at how transferable these findings are. We can take this evidence and run.” This was Dr. Patricia Herman, ND, PhD of the Rand Corporation

Dr. Mark Hyman Assists Congressman Tim Ryan with Enrich Act—to Force Nutrition Education in Medical School

A note reached the Integrator via integrative cardiologist Mimi Guarneri, MD from author and functional medicine advocate Mark Hyman, MD. “I need your help on something,” wrote Hyman. “I have helped Congressman Tim Ryan introduce the ENRICH ACT into Congress to fund nutrition education in medical school! We need to get as many signatures on the petition now to get this passed!” The petition is here. A supportive article from

Dr. Don Berwick’s Institute for Health Improvement Promotes New Delivery Principles “Beyond The Triple Aim”

The most progressive forces in U.S. medicine have signed on and are promoting a new strategy for medicine and health in the United States. In a recent issue of the Journal of the American Medical Association, Institute for Health Improvement co-founder and former Center for Medicare and Medicaid Services administrator Don Berwick, MD published Change from the Inside Out: Healthcare Leaders Taking the Helm. They declare a set of eight

You Don’t Have to Be Smarter, Just Give Better Care

The key to success in holistic and functional medicine is simply to give better care than the other doctors in your area. Given how utterly dysfunctional mainstream medicine is, these days, it shouldn’t be hard, quipped Mark Menolascino, MD, at Holistic Primary Care’s 6th annual Heal Thy Practice conference. In the 15 years since he established his now-thriving functional medicine clinic in Jackson Hole, WY, Dr. Menolascino has learned a

HHS Shuns Congressional Intent on ACA’s Practitioner Non-Discrimination Language

In an April 24, 2015 e-mail made available to the Integrator by Mike Jawer of the American Association of Naturopathic Physicians (AANP), the US. Department of Health and Human Services effectively told those following “non-discrimination in health care” (Section 2706) that HHS will not, anytime soon, abide by the law. The background, captured in this article, relates to Section 2706 Non-Discrimination in Health Care of the Affordable Care Act. More

9 Ways to Earn Your Patient’s Lifetime Value

I retract my recent post: building a subscriber list isn’t the foremost marketing tactic for growing an integrative medicine practice or brand. Unequivocally, that distinction belongs to securing customer loyalty, in turn, driving patient lifetime value. According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative