If you laser-focus on your customers’ needs and consistently deliver your best work to produce high quality repeatable outcomes, you will create a business culture that speaks to an ethos that folks will rave about. And they will sing your praises to whoever will listen.
Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.
Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?
Here are 10 FON posts that will have the most impact on your future business success.
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.
There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many, especially all at once, dilute their efforts and fail to make an impact.
Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. It is now imperative for your clinic or center to become a content creator—that’s right, a publisher—to effectively build trust around your brand and grow patient volume. Download our FREE 31-page eBook.
According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative and functional medicine practices.
According to Glenn Sabin, “to survive and ultimately thrive in today’s fast-changing environment, it’s crucial that academic centers, hospitals and health systems draw clear, accurate financial lines between their integrative medicine offerings and higher margin service lines.”
Alternative, integrative medicine, functional, holistic, CAM, restorative, lifestyle… what’s in a name? This article explores the latest trending data for the various names and nomenclature comprising the field.
There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.
Managing a busy consultancy, I work on wide-ranging projects with a diverse collection of medical providers, administrators and small business owners. I always find working with mid-career physicians seeking to reposition their professional futures an especially rewarding assignment.