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In their Sep/Oct 2014 Explore guest editorial, authors Ben Kligler, MD, MPH and John Weeks present an evenhanded look at how evidence-based medicine (EBM), versus evidence-informed medicine, is applied in real-world clinical settings.
CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.
Glenn Sabin and nutraceutical expert Lise Alschuler, ND, FABNO attempt to break through the din and unremitting confusion sown by the media whir around dietary supplements, the industry that champions their use and public health in general.
With the field’s steady ascent we’ve witnessed a continual decline in its nonbelievers. As a 23-year cancer patient who implemented a successful integrative oncology regimen soon after diagnosis, I have witnessed—up close and personal—the inexorable march and development of integrative medicine.
The “three-legged stool” of nutrition, physical activity and stress reduction is at this point, beyond reproach. So exactly why then are these low cost, low tech, powerful clinical and educational interventions largely missing, or at best, minimally covered within the core medical school curriculum?
Clinic models inform business models and vice versa. To date, we have no established and endorsed “best practices” for specific types of integrative medicine programs, i.e., academic medical centers or solo practices. Though I often hear this would be most helpful for advancing the field, based on my professional experience, there’s no one-size-fits-all best approach for delivering integrative medicine.
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Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. While a well-balanced mix of traditional advertising, marketing, media relations, referrals, and reputation management remains vitally important and necessary to increasing and retaining integrative medicine patient volume, it is now imperative for your clinic or center to become a content creator. Download FREE 31-page eBook to learn more.
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