FON: The Business of Integrative Health & Medicine
Tagged as: social media
As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…
Here are 10 FON posts that will have the most impact on your future business success.
Left unattended, your online reputation can negatively impact the personal brand you’ve worked so long and hard to create as a caring, respected healer. Of course, this is detrimental to the overall health of your practice.
I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.
This article aims to provide general guidance to integrative medicine providers interested in creating a foundational, legally sound, social media (aka social business) strategy to better engage current customers and new prospects alike.