FON: The Business of Integrative Health & Medicine
Tagged as: search engine optimization
Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.
If your website is not effectively designed and optimized to ‘immediately’ engage visitors, you may be losing more prospective patients or clients than you think.
Next to word of mouth patient and medical professional referrals, content strategy provides the most important opportunity for you to grow your organization’s revenues. Bar none. Glenn Sabin explains.
The process of consistently creating quality, informative content around your brand (center or clinic) is not easy. However, maintaining a quality long-term program doesn’t need to be difficult if you follow these basic guidelines.
A blog provides your center with a platform to engage consumers, giving you the ability to establish trust and thought leadership with current and prospective patient clients.