My job—and the reason why FON exists—is to communicate to as large an audience as possible about the business of integrative health, and to offer ways in which an organization can be best positioned or repositioned for consistent growth and prosperity. I go about this work through my consulting practice and by consistently writing, teaching, and engaging those in the field.
Take the pulse of your practice or enterprise, with an honest appraisal of performance in the critical areas offered in this article, to help move you from struggling to fully functional and thriving.
Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.
There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.
If you’re operating a small integrative or functional medicine clinic offering a substantial menu of services, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients).
According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative and functional medicine practices.
Glenn Sabin rings in the New Year a little early by offering 7 core approaches for exponentially increasing patient/client volume, boosting product sales and reinvigorating the bottom line. Implement these basic strategies in the coming year and position your practice or integrative health enterprise for long-term success!
Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and how you might be able to help them. This has always been the reality.
A physician tirelessly invests more than a decade of her life devoted to scholarly study in college, medical school, residency and fellowships. However, the long journey in pursuit of a medical degree rarely intersects with practical opportunities to learn the fundamental basics of business development and management. This is a most unfortunate reality when considering the ramifications. Let’s take a look.
Creating quality content and delivering it in a format that your customers (aka patients) and prospects prefer to consume their media is more important than ever. For many, that preferred format is now video.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.