FON: The Business of Integrative Health & Medicine

Tagged as: Mayo Clinic

Thorne Research Partners with Mayo Clinic to Study Supplements

Starting in January 2015 Thorne Research and Mayo Clinic began conducting a series of randomized, double-blind, placebo-controlled clinical trials on a number of dietary supplements under a master clinical study agreement. Working with physicians and PhD scientists trials will be conducted at Mayo Clinic with the intent of raising the bar on dietary supplement research leading to improved patient outcomes.

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.

 
 
 

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