FON: The Business of Integrative Health & Medicine

Tagged as: integrative health

We’re All in Sales: Advancing Integrative Health

You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.

7 SEO Myths & Their Effect on Your Integrative Health Brand

Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.

7 Chronic Website Symptoms Hurting Your Integrative Practice: Addressing Root Causes

Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.

Becoming an Integrative Health Thought Leader: Part 5—Media

It’s absolutely worthwhile to invest the requisite time to create a media engagement framework to grow your personal brand. A balanced and strategic approach to owned, earned, contributed, and paid media will result in measurable dividends along your path toward earning irrefutable thought leadership.

Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning

Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.

The Best Social Media Networks to Grow Your Integrative Medicine Practice

There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.

Grow Your ‘List’ to Grow Your Integrative Health Business

There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.

Opportunities for Academic and Hospital-based Integrative Medicine in a Value-Based World

According to Glenn Sabin, “to survive and ultimately thrive in today’s fast-changing environment, it’s crucial that academic centers, hospitals and health systems draw clear, accurate financial lines between their integrative medicine offerings and higher margin service lines.”

5 Legal Issues Integrative Health Practitioners Need to Know for 2015

With 2015 right around the corner, here are 5 legal and regulatory issues that integrative health practitioners need to know. By Michael H. Cohen

 
 
 

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