Exploring converting your practice to some form of concierge medicine? Beware giving away the store. Identify the best conversion partner to achieve your goals, and understand the pros and cons of working with a custom conversion consultant versus a large branded franchisor such as MDVIP or SignatureMD.
Depending on your medical specialty, population served, and how you would prefer to practice medicine and get paid, practice options exist beyond CMS and private payers alone.
In the face of COVID-19, and the virulent viruses sure to follow—with untold additional costs—we in the integrative health community have a critical role to play: specifically, the consistent promotion and teachings of robust immunity and resiliency.
You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.
Over the last few years much has changed in terms of the algorithms Google uses to reward or penalize sites. If you’re not staying on top of this stuff, you’re likely falling short of today’s best practices.
Today, over 85 percent of patients search online before booking a doctor’s appointment. If your website isn’t fully optimized to drive patient volume, you are losing business.
The integrative health industry may be young, but it is vibrant and growing. Relatively small, it is increasingly becoming a contested space. Developing your personal brand, on the road to establishing thought leadership, is necessary to ensure realization of the full potential of your career—all based on the unique goals you set.
It’s absolutely worthwhile to invest the requisite time to create a media engagement framework to grow your personal brand. A balanced and strategic approach to owned, earned, contributed, and paid media will result in measurable dividends along your path toward earning irrefutable thought leadership.
Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.
There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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