In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.
It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.
If your center provides conventional or integrative oncology care with medical oncologists on staff, or otherwise offers supportive cancer care services across a spectrum of interventions–i.e., nutritional support, exercise physiology, mindfulness-based stress reduction techniques, acupuncture and psychosocial counseling–you should attend at the Eighth International Conference of the Society for Integrative Oncology (SIO), November 10-12, 2011…
Glenn Sabin’s unique perspective on the Atlantic piece, The Triumph of New Age Medicine by David H. Freedman, and the debate that has followed in its wake.
Most integrative medicine clinics and centers do a poor job communicating to their patients and prospective patients about the evidence supporting their clinical recommendations and interventions. While it’s accurate to say that the science base for integrative medicine is a mere fraction of that for conventional interventions and pharmaceuticals, the amount of quality research and…
Integrative oncology research and discussions will be featured prominently during the ASCO 2011 Annual Meeting this weekend in Chicago, with several presenters among Society for Integrative Oncology leadership.
House Resolution 3590, aka the Patient Protection and Affordable Care Act (PPACA), and House Resolution 4872, aka the Health Care and Education Reconciliation Act, combined to create the monumental healthcare reform law of 2010. Executive Order 13544, a requirement under H.R. 3590, established the Advisory Group on Prevention, Health Promotion, and Integrative and Public Health….
International listing of integrative health and medicine journals and other publications.
A national listing of Integrative Oncology Centers
Comprehensive directory of integrative health and medicine providers across North America.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.