Prevention remains the only magic bullet ‘cure’ for most malignancies and chronic disease. It’s where we’re headed. The conundrum for providers lies in delivering the most effective services with sufficient profit margin.
One of the nation’s largest medical organizations representing pain physicians is calling for significant changes in the way insurance companies provide coverage for pain treatment. The American Academy of Pain Medicine (AAPM) released a position paper at its annual meeting calling on insurance payers to provide adequate coverage for interdisciplinary pain care, including physical therapy, massage, yoga, acupuncture and other alternative therapies.
Next to word of mouth patient and medical professional referrals, content strategy provides the most important opportunity for you to grow your organization’s revenues. Bar none. Glenn Sabin explains.
Glenn Sabin and nutraceutical expert Lise Alschuler, ND, FABNO attempt to break through the din and unremitting confusion sown by the media whir around dietary supplements, the industry that champions their use and public health in general.
CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.
Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?
In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.
Glenn Sabin offers a practical approach to achieving corporate or institutional buy-in for integrative medicine clinical services and educational programs.
I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.
On this blog I write almost entirely about the business of integrative medicine for FON, so you may not know that I am a longtime cancer survivor. In fact, my journey with malignant disease, which began 21 years ago, has shaped my life and career in the field of integrative healthcare.
about glenn sabinFON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
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“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School
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