FON: The Business of Integrative Health & Medicine
Tagged as: Glenn Sabin
Your timing and opportunity for success has never been better, for the age of integrative health and medicine—and health creation itself—is upon us while its remaining skeptics are steadily dwindling. Don’t let apprehension keep you from flourishing as an integrative health clinician, investigator, administrator or entrepreneur.
Managing a busy consultancy, I work on wide-ranging projects with a diverse collection of medical providers, administrators and small business owners. I always find working with mid-career physicians seeking to reposition their professional futures an especially rewarding assignment.
With the field’s steady ascent we’ve witnessed a continual decline in its nonbelievers. As a 23-year cancer patient who implemented a successful integrative oncology regimen soon after diagnosis, I have witnessed—up close and personal—the inexorable march and development of integrative medicine.
First of its kind functional medicine center within a major academic medical center represents a watershed moment for the integrative health and medicine field.
The “three-legged stool” of nutrition, physical activity and stress reduction is at this point, beyond reproach. So exactly why then are these low cost, low tech, powerful clinical and educational interventions largely missing, or at best, minimally covered within the core medical school curriculum?
Do you believe that having great content is enough to inform and persuade audiences about integrative medicine? The truth is, it’s never enough. Your material alone—no matter how strong—can’t create the responses you’re looking for in stakeholders.
A leading force of the integrative health and medicine movement during the past 30 years, John Weeks was presented with a surprise lifetime achievement living tribute on May 15th during the International Research Congress on Integrative Medicine and Health (IRCIMH) gala held in Miami.
As an integrative health and medicine practitioner or executive, what are you doing to position your personal brand? If the answer is nothing, then you’re leaving it to others to define your brand for you. And that is never a good thing!
While certainly true that the human mind and body possesses an innate healing capacity, the phenomena can only be fully unleashed by activating specific powerful triggers. True healing is a complex biological process, not magic.
If your website is not effectively designed and optimized to ‘immediately’ engage visitors, you may be losing more prospective patients or clients than you think.