FON: The Business of Integrative Health & Medicine

Tagged as: Glenn Sabin

Institution-Based Integrative Medicine: Current Economic Challenges and Opportunities

It is incumbent upon clinical directors of integrative medicine programs to initiate dialogue and present the full value and possibilities of their program and human talent, to leaders within their institutions.

Behind The Decisions: The Anatomy of n of 1

For me, because cancer is incredibly personal, I am committed to playing a vital role in progressive outcomes. Therefore, my book n of 1 needed to be delivered responsibly, accurately, and authentically. To the extent possible, it needed to be beyond reproach. Let me explain.

Open Letter to Joe Biden: We Need a Cancer ‘Prevention’ Moonshot

Glenn Sabin’s open to letter to Vice President Biden on the power of true prevention–the critical missing piece of the Cancer Moonshot initiative.

Let Others Sing Your Praises… So You Don’t Have To

If you laser-focus on your customers’ needs and consistently deliver your best work to produce high quality repeatable outcomes, you will create a business culture that speaks to an ethos that folks will rave about. And they will sing your praises to whoever will listen.

Rise: Consumer Demand Drives the Future of Integrative Medicine

The availability and delivery of integrative health and medicine is steadily increasing. Consumer demand will continue apace. And the timing could not be more prescient.

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE.
Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

11 Essentials for Your Integrative Medicine Business Plan

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.

Why I Write—and Why You Should, Too

Glenn Sabin discusses writing for influence and earning clients by being helpful, relevant and engaging. Today’s best form of ‘selling’ and ‘marketing’.

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground.

Becoming an Integrative Health Thought Leader: Part 4—Content Strategy

For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.

 
 
 

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