Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.
You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.
You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?
Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.
As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…
Society for Integrative Oncology (SIO) spearheads publication in JNCI Institute Monographs, titled ‘Advancing the Global Impact of Integrative Oncology’.
Does the end-to-end customer experience your integrative health organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals?
Glenn Sabin shares his thoughts on the dangers and misconceptions of alternative cancer care, in contrast to evidence-informed integrative oncology.
Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy for people to find you.
Is the Cleveland Clinic’s Center for Functional Medicine poised to disrupt how chronic disease is treated, and reimbursed from commercial payers and Medicare, by delivering value over volume? [Special Report]
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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