FON Therapeutics Is Now FON Consulting

At the beginning of 2015 FON was ‘rebranded.’

Mindfulness: A Key Skill In Speaking About Integrative Medicine

Do you believe that having great content is enough to inform and persuade audiences about integrative medicine? The truth is, it’s never enough. Your material alone—no matter how strong—can’t create the responses you’re looking for in stakeholders.

The Best Clinic and Business Model for Integrative Medicine

Clinic models inform business models and vice versa. But what is the best approach for delivering integrative health and medicine services in your community?

The Impact of ‘Escape Fire’ and What Comes Next

In his excellent post, “Revisiting Escape Fire: The War to Rescue Our Health,” integrative health publisher and thought leader John Weeks questions the impact of this highly regarded documentary as a truly effective healthcare delivery game changer, and he appeals for a harder-hitting sequel to help finish the job. Glenn Sabin takes a closer look.

7 Reasons to Launch a Newsletter to Build Your Integrative Medicine Practice

Glenn Sabin explains why you’re missing a big opportunity to grow your integrative practice if you’re not publishing a newsletter to engage patients and prospects.

How-to Guide: Launching Your Integrative Medicine Newsletter

FON’s practical guide to developing a quality newsletter for your integrative health brand. Now’s the time to become a publisher—a bona fide media-maker—to engage your patients and prospects!

12 Ways to Grow Your Integrative Medicine Practice… Beyond Internet Marketing

I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.

A Patient’s Perspective on the Atlantic’s “The Triumph of New Age Medicine”

Glenn Sabin’s unique perspective on the Atlantic piece, The Triumph of New Age Medicine by David H. Freedman, and the debate that has followed in its wake.