FON: The Business of Integrative Health & Medicine

Tagged as: engagement

We’re All in Sales: Advancing Integrative Health

You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.

The Power of Effective Copywriting to Engage and Sell

You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?

[Case Study] Negotiating Your Career in Integrative Health and Medicine

Managing a busy consultancy, I work on wide-ranging projects with a diverse collection of medical providers, administrators and small business owners. I always find working with mid-career physicians seeking to reposition their professional futures an especially rewarding assignment.

Bravo! How to End a Speech Vividly and Memorably

Speakers throughout history have understood the importance of a strong beginning and ending. Even today, the smart presenter speaking in the integrative medicine space spends the time and attention necessary to craft a “hook” or “grabber” that immediately and powerfully gets an audience onboard.

Integrative Medicine is a Story, Not an Advertisement

In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.

 
 
 

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