How to Improve Your Integrative Medicine Brand Identity
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
FON: The Business of Integrative Health & Medicine
Tagged as: CAM
PCORI Includes ‘CAM’ in First Funding Announcement
Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.
How to Sell Integrative Healthcare to Corporate America
A practical baseline approach for any integrative healthcare provider wanting to engage self-insured companies in meaningful dialogue around the attributes of whole person care. Integrative health clinical modalities and approaches are still relatively unknown to corporate America. They need your help!
Hospital Systems Ignore Integrative Medicine at their Peril
The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.
16 Blogging Basics for Your Integrative Medicine Brand
Following these rules to activate the writing of your blog posts—even if you are not a prolific scribe—will help keep your writing focused.
Integrative Medicine Thought Leadership
Thought leadership in any industry is important, but in the medical world it is essential for success. If you aspire to influence colleagues, peers, administrative decision-makers or the public, you need to become a thought leader. If you aim to influence those in your field and beyond—and the consumer public at the national or international level—there is simply no other practical route to get there.
Integrative Healthcare: Same Camp, Many Tents
It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.
How to Get Paid Delivering Integrative Medicine
The future of evidence-based integrative healthcare delivery is limited to its economic feasibility, at both the consumer and practitioner level. This post focuses on the latter.
Yoga Milestone—First CME-Approved Conference Supports Therapeutic Value
The Mountain Pose Medicine & Yoga Symposium took place in gorgeous Copper Mountain, Colorado August 22—26, 2012. The seminal gathering marked the first CME (continuing medical education) accredited program for yoga in the United States.
Integrative Medicine as Standard of Care
The answer—the so-called magic bullet—has always been prevention. This is why the principles of integrative medicine are destined to become the new standard of care. The long-term alternative to wellness, holistic, preventive and lifestyle medicine—the tenets of integrative medicine—is clearly a very sick, insolvent country.
