Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.
Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.
Does the end-to-end customer experience your integrative health organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals?
Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. Glenn Sabin provides guidance on the essential 11 components you need to include.
Here are 10 FON posts that will have the most impact on your future business success.
Whether you are launching or looking to grow a new practice, service, or other type of integrative health enterprise, you can make significant progress toward reshaping your brand or business strategy by prudently following FON’s method on your own.
Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.
Contrary to this article’s title, entrepreneurs and business managers naturally do the exact opposite: focusing widely but not deeply enough. That’s a productivity killer. Let me explain. See, when it comes to running a successful clinic we’re mindful of all the big picture details and we’re often jumping around simultaneously from task to task dutifully…
A physician tirelessly invests more than a decade of her life devoted to scholarly study in college, medical school, residency and fellowships. However, the long journey in pursuit of a medical degree rarely intersects with practical opportunities to learn the fundamental basics of business development and management. This is a most unfortunate reality when considering the ramifications. Let’s take a look.
I am widely known as the “digital” marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
We will also send you the best of our blog—The Business of Integrative Health & Medicine.