FON: The Business of Integrative Health & Medicine

Tagged as: Blog

Becoming an Integrative Health Thought Leader: Part 4—Content Strategy

For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.

Creating a Sustainable Blog Strategy for Your Integrative Center

The process of consistently creating quality, informative content around your brand (center or clinic) is not easy. However, maintaining a quality long-term program doesn’t need to be difficult if you follow these basic guidelines.

Why your blog strategy is so important

A blog provides your center with a platform to engage consumers, giving you the ability to establish trust and thought leadership with current and prospective patient clients.

 
 
 

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