When Alternative Cancer Care Kills
Glenn Sabin shares his thoughts on the dangers and misconceptions of alternative cancer care, in contrast to evidence-informed integrative oncology.
FON: The Business of Integrative Health & Medicine
Tagged as: alternative medicine
Integrative Health: Names, Nomenclature, Trends—Where We Are Headed
Alternative, integrative medicine, functional, holistic, CAM, restorative, lifestyle… what’s in a name? This article explores the latest trending data for the various names and nomenclature comprising the field.
How to Improve Your Integrative Medicine Brand Identity
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
PCORI Includes ‘CAM’ in First Funding Announcement
Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.
UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014
Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.
Integrative Medicine is a Story, Not an Advertisement
In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.
Hospital Systems Ignore Integrative Medicine at their Peril
The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.
Integrative Medicine Thought Leadership
Thought leadership in any industry is important, but in the medical world it is essential for success. If you aspire to influence colleagues, peers, administrative decision-makers or the public, you need to become a thought leader. If you aim to influence those in your field and beyond—and the consumer public at the national or international level—there is simply no other practical route to get there.
Integrative Healthcare: Same Camp, Many Tents
It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.
How to Get Paid Delivering Integrative Medicine
The future of evidence-based integrative healthcare delivery is limited to its economic feasibility, at both the consumer and practitioner level. This post focuses on the latter.
