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Open Letter to Joe Biden: We Need a Cancer ‘Prevention’ Moonshot

Dear Vice President Biden: Your Cancer Moonshot initiative is commendable, with its core goals to make more therapies available to more patients, while supporting improvements to prevent cancer, and detect it earlier. The core elements of the Cancer Moonshot from a research and drug discovery standpoint are sound, but the overarching framework lacks a critical keystone. Let me explain. Our continued approach to cancer as a ‘war’ is misguided. Our

Why I Write—and Why You Should, Too

I’ve written more in the last five years than the previous two decades combined. This body of work, for FON, exceeds 150 posts on this blog, scores of articles for other outlets, three e-books, and one very personal memoir. In my previous career—publisher of a consumer magazine—I contributed a whopping two articles over 25 years; and they needed a lot of cleaning up. But that was okay, I didn’t fancy

Facing Huge Demand, Cleveland Clinic Doubles Its Functional Medicine Center

By Erik Goldman Pictured left to right: Drs. Patrick Hanaway, Mark Hyman and Jeffrey Bland. The Cleveland Clinic’s Center for Functional Medicine (CFM) will be doubling its physical size and patient carecapacities in the coming year, to meet what medical director, Dr. Patrick Hanaway, characterizes as “unbelievable pent up demand for this kind of care.” Since opening in late 2014, CFM practitioners have handled nearly 5,300 total appointments, quickly reaching maximum

Content Guide to Growing Your Integrative Medicine Business

For the last five years I’ve consistently blogged on all aspects of business and brand development for integrative health businesses, clinics, and organizations. This edition points to archival content which I believe will have the most impact on your future success. 1. Assess First, then Strategize & Execute Before you can accurately define the best forward strategy, you must: home in on where you are; align your business and personal

The Tipping Point: Integrative Health as the Standard of Care

The second decade of the 21st century will be recognized as the tipping point beyond which integrative health and medicine became the standard of care in the United States. The inexorable momentum achieved during the last five years has propelled the movement to the gates of conventional care. The gates have opened. Integrative health and medicine have walked right in and taken their rightful place. The adoption of a multitude

Integrative Healthcare: Value Ready in 2016?

By Taylor Walsh [This article originally appeared on the Altarum Institute Health Policy Forum blog, and is used with permission.] The advances made across the archipelago of integrative health and medicine disciplines in 2015 continue to be significant. If not yet a “movement,” the practices continue their inexorable flow into the established precincts of medicine, wellness, and prevention. And they are likely to find more adoption in 2016. Here are a

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

This is the final installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Can you recognize the majority of these integrative health luminaries by their last name only? Abrams, Alschuler, Amen, Barnard, Benson, Berman, Bland, Block, Blumenthal, Borysenko, Bradley, Brogan, Campbell, Cass, Cates, Chappell, Chopra,

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

This is the sixth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your

Becoming an Integrative Health Thought Leader: Part 5—Media

This is the fifth installment of a 7-part series.Read the entire series:Part 1: IntroductionPart 2: Personal Branding + PlatformPart 3: Unique PositioningPart 4: Content StrategyPart 5: MediaPart 6: Monitoring + Promoting Your BrandPart 7: Conclusion–Putting it all Together For 25 years I ran a family-owned media company located in the Washington, DC metropolitan area. We published print magazines, produced conferences, and developed and managed websites for our media brands and

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