FON: The Business of Integrative Health & Medicine

HHS Shuns Congressional Intent on ACA’s Practitioner Non-Discrimination Language

[Courtesy of John Weeks/The Integrator Blog]
The US. Department of Health and Human Services effectively told those following “non-discrimination in health care” (Section 2706) that HHS will not, anytime soon, abide by the law.

9 Ways to Earn Your Patient’s Lifetime Value

According to Wikipedia, customer lifetime value—what we’ll refer to as patient lifetime value (PLV)—predicts net profit attributed to the entire future relationship with a customer. Though extraordinarily important, it’s often overlooked by most integrative and functional medicine practices.

You Don’t Have to Be Smarter, Just Give Better Care

The key to success in holistic and functional medicine is simply to give better care than the other doctors in your area. Given how utterly dysfunctional mainstream medicine is, these days, it shouldn’t be hard, quipped Mark Menolascino, MD…

Grow Your ‘List’ to Grow Your Integrative Health Business

There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.

Do Online Coupons for Integrative Medicine Services Violate Stark and Fee-Splitting Laws?

Many integrative practitioners and online enterprises want to know whether Stark, anti-kickback, and fee-splitting laws are violated by business arrangements that offer online coupons or web-based coupons to customers. Let’s break this question down a bit for analysis. First, Stark self-referral law is on the federal level. We are only interested in federal law if…

Cleveland Clinic’s Center for Functional Medicine: A Test Kitchen for Healthcare’s Future

Firmly rooted in the conceptual paradigms developed by the Institute for Functional Medicine, Cleveland Clinic’s new Center for Functional Medicine puts targeted nutritional interventions—including therapeutic use of nutraceuticals, botanicals, and probiotics—at the forefront of patient care.

Opportunities for Academic and Hospital-based Integrative Medicine in a Value-Based World

According to Glenn Sabin, “to survive and ultimately thrive in today’s fast-changing environment, it’s crucial that academic centers, hospitals and health systems draw clear, accurate financial lines between their integrative medicine offerings and higher margin service lines.”

Go Deep, Then Wide: Building Integrative Health Practices

Contrary to this article’s title, entrepreneurs and business managers naturally do the exact opposite: focusing widely but not deeply enough. That’s a productivity killer. Let me explain. See, when it comes to running a successful clinic we’re mindful of all the big picture details and we’re often jumping around simultaneously from task to task dutifully…

START UP: Writing a Concierge Medicine Practice Business Plan

Have you ever thought about starting a direct-pay medical practice or other variation of a private medical practice? Well, whether you are concerned about the Affordable Care Act, looming Medicare cuts or a board certified physician curious about what the next few years in your practice will look like, there are a few things to consider before investing the time, money and energy to bring your direct-pay or concierge medical practice to market.

NIH (NCCIH) Releases 2012 Survey Results for Natural Health Approaches and Usage

The National Center for Complementary and Integrative Health (NCCIH) of the National Institutes of Health (NIH), along with the National Center for Health Statistics (NCHS) of the Centers for Disease Control and Prevention, just released results from its 2012 National Health Interview Survey on the usage of complementary and integrative products and modalities among adults…

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!