FON: The Business of Integrative Health & Medicine
New 7-part series aims to provide the basic framework under which you can begin focusing on becoming a thought leader by creating a platform from which to spread your message with more impact, enlarge your community of followers, and achieve your professional goals.
Alternative, integrative medicine, functional, holistic, CAM, restorative, lifestyle… what’s in a name? This article explores the latest trending data for the various names and nomenclature comprising the field.
Regardless if you are new to the industry or a veteran, if you desire to keep abreast of what’s happening in the fast-evolving integrative health and medicine industry, the Integrator is essential reading.
My job—and the reason why FON exists—is to communicate to as large an audience as possible about the business of integrative health, and to offer ways in which an organization can be best positioned or repositioned for consistent growth and prosperity. I go about this work through my consulting practice and by consistently writing, teaching, and engaging those in the field.
Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.
There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.
If you’re operating a small integrative or functional medicine clinic offering a substantial menu of services, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients).
Health plan managers, employers, state insurance regulators, and health policy specialist or innovative insurance executive will find that this simple report opens the doors not only to considerable costs savings potential, but to care outcomes that millions of Americans have come to rely on.
[Courtesy of John Weeks/The Integrator Blog]
A note reached the Integrator via integrative cardiologist Mimi Guarneri, MD from author and functional medicine advocate Mark Hyman, MD. “I need your help on something,” wrote Hyman.
[Courtesy of John Weeks/The Integrator Blog]
The most progressive forces in U.S. medicine have signed on and are promoting a new strategy for medicine and health in the United States.