FON: The Business of Integrative Health & Medicine

Becoming an Integrative Health Thought Leader: Part 4—Content Strategy

For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The written and spoken experiential word, in combination with research activities and publication in the medical literature, are the primary drivers of thought leadership.

Becoming an Integrative Health Thought Leader: Part 3—Unique Positioning

Your niche is the space into which you must direct your expertise with laser-like focus to break through the clutter of consumer (or medical professional) information overload.

Becoming an Integrative Health Thought Leader: Part 2—Branding + Platform

Your personal brand is who you are, representing your life, work, and purpose, therefore it ultimately influences all those around you—essentially your personal brand impacts how others feel. The first step in determining what your ‘integrative health personal brand’ should embody is to honestly and thoroughly answer this set of 10 core questions….

Becoming an Integrative Health Thought Leader: Part 1—Introduction

New 7-part series aims to provide the basic framework under which you can begin focusing on becoming a thought leader by creating a platform from which to spread your message with more impact, enlarge your community of followers, and achieve your professional goals.

Integrative Health: Names, Nomenclature, Trends—Where We Are Headed

Alternative, integrative medicine, functional, holistic, CAM, restorative, lifestyle… what’s in a name? This article explores the latest trending data for the various names and nomenclature comprising the field.

Ruth Westreich Sponsors John Weeks’ The Integrator Blog: Why it Matters

Regardless if you are new to the industry or a veteran, if you desire to keep abreast of what’s happening in the fast-evolving integrative health and medicine industry, the Integrator is essential reading.

Improving the Health of the Integrative Health Enterprise

My job—and the reason why FON exists—is to communicate to as large an audience as possible about the business of integrative health, and to offer ways in which an organization can be best positioned or repositioned for consistent growth and prosperity. I go about this work through my consulting practice and by consistently writing, teaching, and engaging those in the field.

7 Critical Steps to Mastering Your Integrative and Functional Medicine Sales Funnel

Unless, through other means, you’ve created powerful word-of-mouth referrals to keep you booked for months in advance, you need a well-oiled sales pipeline—a funnel—that collects leads and converts prospects to customers.

The Best Social Media Networks to Grow Your Integrative Medicine Practice

There are hundreds of major, active social media platforms. However, companies that attempt to engage with too many dilute their efforts and fail to make impact.

Integrative Medicine Services: When Less is More

If you’re operating a small integrative or functional medicine clinic offering a substantial menu of services, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients).

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!