FON: The Business of Integrative Health & Medicine

The Power of Effective Copywriting to Engage and Sell

You may pen exceptional prose, do a bang-up job on crafting business reports, or churn out scientific papers with ease—but are you the best person to write the content for your website, collateral, advertisements, or any number of key copy and messaging areas organization-wide? Or even for your small business?

Your Integrative Health Brand and Platform: Invest or Fail

Your brand positioning matters. If you do not budget and invest in the core aspects of your brand and platform, in unison, and upfront, you are ultimately impeding your cash-flow and disadvantaging your enterprise right out of the gate.

Integrative Health Prescription for 2018

Though 2017 is closing with a booming stock market that equals wealth for the U.S., the subject of health [care] for our population will not end quite as positively. In addition to rising insurance costs and deductibles, the U.S. population is dealing with deep-seated confusion and anxiety over tax reform law that takes coverage away…

Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…

Advancing the Global Impact of Integrative Oncology

Society for Integrative Oncology (SIO) spearheads publication in JNCI Institute Monographs, titled ‘Advancing the Global Impact of Integrative Oncology’.

Customer Service in the Age of Integrative and Functional Medicine

Does the end-to-end customer experience your integrative health organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals?

Quality Counts: A Clinician’s Guide to Supplement Quality

Special report on how nutritional supplements are defined, manufactured, and regulated.

Integrative Health’s Place in Medical School Curricula

Only by teaching young medical students about health creation—their own, first—will they become healthier students and, ultimately, healthier practicing physicians. This will also position this next generation of docs to transmit these same teachings to their patients.

Now, More Than Ever, Professional Dietary Supplement Quality Counts

The state of supplement regulation and quality assurance is far more evolved than the industry’s loudest critics choose to believe. But it is far less thorough and consistent than advocates care to admit. There is clearly much room for improvement.

Independent Contractor Physician—Kickback or Compensation?

If you’re a successful physician, chiropractor, acupuncturist, or other licensed healthcare provider, and you want to provide overflow patients to another practitioner you hire, then this post if for you. By Michael H. Cohen

 
 
 

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