FON: The Business of Integrative Health & Medicine

Integrative Medicine is a Story, Not an Advertisement

In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.

Hospital Systems Ignore Integrative Medicine at their Peril

The majority of hospital systems and cancer centers in major U.S. markets now offer an integrative medicine program of some shape or form.

16 Blogging Basics for Your Integrative Medicine Brand

Following these rules to activate the writing of your blog posts—even if you are not a prolific scribe—will help keep your writing focused.

My Story and Healing Journeys

On this blog I write almost entirely about the business of integrative medicine for FON, so you may not know that I am a longtime cancer survivor. In fact, my journey with malignant disease, which began 21 years ago, has shaped my life and career in the field of integrative healthcare.

Integrative Medicine Thought Leadership

Thought leadership in any industry is important, but in the medical world it is essential for success. If you aspire to influence colleagues, peers, administrative decision-makers or the public, you need to become a thought leader. If you aim to influence those in your field and beyond—and the consumer public at the national or international level—there is simply no other practical route to get there.

Integrative Healthcare: Same Camp, Many Tents

It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.

How to Get Paid Delivering Integrative Medicine

The future of evidence-based integrative healthcare delivery is limited to its economic feasibility, at both the consumer and practitioner level. This post focuses on the latter.

Yoga Milestone—First CME-Approved Conference Supports Therapeutic Value

The Mountain Pose Medicine & Yoga Symposium took place in gorgeous Copper Mountain, Colorado August 22—26, 2012. The seminal gathering marked the first CME (continuing medical education) accredited program for yoga in the United States.

Integrative Medicine as Standard of Care

The answer—the so-called magic bullet—has always been prevention. This is why the principles of integrative medicine are destined to become the new standard of care. The long-term alternative to wellness, holistic, preventive and lifestyle medicine—the tenets of integrative medicine—is clearly a very sick, insolvent country.

Affordable Care Act and Access to Integrative Medicine–What Does it Really Mean?

Well, that depends on who you ask. Those within the integrative healthcare field and the disbelieving skeptics alike, offer quite divergent views.

 
 
 

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