FON: The Business of Integrative Health & Medicine

Guide to Using Video to Grow your Integrative Medicine Practice

Creating quality content and delivering it in a format that your customers (aka patients) and prospects prefer to consume their media is more important than ever. For many, that preferred format is now video.

Integrative Medicine: Solution to Primary Care Crisis?

Special report by Glenn Sabin and Taylor Walsh examines the confluence of factors affecting primary care medicine—including volume-driven traditional care, concierge models, shrinking reimbursements and ACA’s non-discrimination clause—and the opportunity for integrative healthcare.

Traditional Marketing for Integrative Medicine Still Effective

While there’s no denying the Internet’s huge impact on just about everything—including the continued ascent of evidence-based integrative health—the following facts should not be overlooked when considering an overarching marketing approach to increasing clinic utilization and the sale of natural products and services.

Grow Your Integrative Medicine Business By Telling Bigger Stories

Content is the fuel that launches thought leadership, the glue that binds social media and the only path to meaningful, sustainable health consumer engagement. It is now imperative for your clinic or center to become a content creator—that’s right, a publisher—to effectively build trust around your brand and grow patient volume. Download our FREE 31-page eBook.

Of Course Preventive Medicine Will Save Money—But Not the Government’s Current Definition of the Intervention

So here we are. There’s roughly just shy of $10 billion dollars left in the Prevention and Public Health Fund, and according to top health economists, some of these so-called preventive services save lives and treasure, and others not so much. Now is the time to redefine what we call preventive medicine by combining the useful screenings and educational interventions that are proven to effectively save lives and money, and incorporate the basic tenets of integrative health and lifestyle medicine to promote health.

How to Improve Your Integrative Medicine Brand Identity

Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.

PCORI Includes ‘CAM’ in First Funding Announcement

Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.

UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014

Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.

How to Sell Integrative Healthcare to Corporate America

A practical baseline approach for any integrative healthcare provider wanting to engage self-insured companies in meaningful dialogue around the attributes of whole person care. Integrative health clinical modalities and approaches are still relatively unknown to corporate America. They need your help!

Self-Insured Employers and Integrative Medicine: The Perfect Marriage

Integrative healthcare providers have been well positioned to provide quality corporate wellness programs and executive physicals for some time. Closely connected to this phenomenon, literally, is the largely overlooked fact that more than 100 million Americans today receive their healthcare benefits through self-insured companies.

 
 
 

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