fon-logo

FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

CAM is Dead

Over the past 25 years, practitioners integrating the best of Western and Eastern medicine have endured a series of catch-all titles describing their model of care. Until recently, all medicine not tacking closely to Western conventional allopathic care was termed “alternative”. The term complementary and alternative medicine (CAM) began to seep into mainstream medical vernacular about 1998 when NIH’s National Center for Complementary and Alternative Medicine (NCCAM) became a full-fledged

Dwindling Skeptics and Rise of Integrative Health and Medicine

With the field’s steady ascent we’ve witnessed a continual decline in its nonbelievers. As a 25-year cancer patient who implemented a successful integrative oncology regimen soon after diagnosis, I have witnessed—up close and personal—the inexorable march and development of integrative medicine. Since launching FON and joining the integrative health industry full time, I have written extensively on both the business challenges and opportunities present in the field today. Thanks to

Dietary Supplements: Harmful or Essential? Cutting Through the Unrelenting Rhetoric

What a firestorm! Ever since Dr. Paul Offit’s book, “Do you Believe in Magic: The Sense and Nonsense of Alternative Medicine” was released last summer, there’s been a burst of new negative dietary supplement study results and position papers. Editorials, featuring provocative headlines such as: Enough is Enough: Stop Wasting Money on Vitamin and Mineral Supplements and Don’t Take Your Vitamins, have been published in prominent medical journals and major

Disruptive Functional Medicine Innovation Drives Value-Based Future at Cleveland Clinic

Christensen, one of the nation’s leading authorities on disruptive innovation in business, wrote those words at a time after the early forces of healthcare disruption had started coalescing, around 2000. He would not have recognized them at that time because they were not dependent upon the technological advances he often cites as the basis for successful disruption. Rather they were, and remain, disruptive in how patients can be most beneficially