FON: The Business of Personalized Medicine

The Rise of Integrative Health and Medicine: The Milestones—1963 to Present

The Rise of Integrative Health & Medicine By Glenn Sabin and Taylor Walsh Introduction by historian John Weeks New 92-page e-book chronicles 120 milestones over 50 years, illustrating the inexorable growth and influence of the integrative health field. The Rise stands in testament to the compelling, sometimes hard-fought, process of how integrative healthcare has changed the face of our country, our educational institutions, our government, and, most importantly, our lives.

Open Letter to Joe Biden: We Need a Cancer ‘Prevention’ Moonshot

Dear Vice President Biden: Your Cancer Moonshot initiative is commendable, with its core goals to make more therapies available to more patients, while supporting improvements to prevent cancer, and detect it earlier. The core elements of the Cancer Moonshot from a research and drug discovery standpoint are sound, but the overarching framework lacks a critical keystone. Let me explain. Our continued approach to cancer as a ‘war’ is misguided. Our

Rise: Consumer Demand Drives the Future of Integrative Medicine

I haven’t been blogging much lately because I’ve been working on a powerful new e-book along with my sometimes co-conspirator, Taylor Walsh. The publication is called The Rise of Integrative Health and Medicine: The Milestones—1963 to Present. It features over 120 of the most significant accomplishments in the field during the past 50 years. ‘Rise’, as we have nicknamed the project, features a brilliant introduction by industry historian and Integrator

Telemedicine Legal Series—Conclusion: Putting it All Together

By Michael H. Cohen In this Series:IntroductionPart 1: Practice IssuesPart 2: Licensing IssuesPart 3: e-PrescribingPart 4: Standard of Care IssuesPart 5: HIPAA IssuesPart 6: Mobile Medical AppsPart 7: Unlicensed Practice, Fee-Splitting, and other Legal HazardsConclusion A few years ago, telemedicine and telehealth burst on the scene, immediately challenging established legal frameworks built around brick-and-mortar practices. The novelty forced healthcare practitioners and companies—and the lawyers who represent them—to work through the holes

Telemedicine Legal Series—Part 7: Unlicensed Practice, Fee-Splitting, & Other Legal Hazards

By Michael H. Cohen In this Series:IntroductionPart 1: Practice IssuesPart 2: Licensing IssuesPart 3: e-PrescribingPart 4: Standard of Care IssuesPart 5: HIPAA IssuesPart 6: Mobile Medical AppsPart 7: Unlicensed Practice, Fee-Splitting, and other Legal HazardsConclusion While we’ve focused this series on legal issues that frequently arise in telemedicine and telehealth, there are sister legal issues involved when healthcare practitioners and healthcare tech companies get involved. These and other critical legal hazards

Telemedicine Legal Series—Part 6: Mobile Medical Apps

By Michael H. Cohen In this Series:IntroductionPart 1: Practice IssuesPart 2: Licensing IssuesPart 3: e-PrescribingPart 4: Standard of Care IssuesPart 5: HIPAA IssuesPart 6: Mobile Medical AppsPart 7: Unlicensed Practice, Fee-Splitting, and other Legal HazardsConclusion When medicine is practiced through an app installed on a mobile device, do different rules apply? How does the law regulate telemedicine via the app, and the app itself? Mobile Apps as a Telemedicine Platform In

Telemedicine Legal Series—Part 5: HIPAA

By Michael H. Cohen In this Series:IntroductionPart 1: Practice IssuesPart 2: Licensing IssuesPart 3: e-PrescribingPart 4: Standard of Care IssuesPart 5: HIPAA IssuesPart 6: Mobile Medical AppsPart 7: Unlicensed Practice, Fee-Splitting, and other Legal HazardsConclusion Privacy, confidentiality, and security issues arise when practicing telehealth or telemedicine just as they do in a brick-and-mortar practice. It’s especially important to understand these issues, since many clinicians advertise on their website that they are

7-Part Telemedicine Legal Series—Part 4: Standard of Care Issues

By Michael H. Cohen In this Series:IntroductionPart 1: Practice IssuesPart 2: Licensing IssuesPart 3: e-PrescribingPart 4: Standard of Care IssuesPart 5: HIPAA IssuesPart 6: Mobile Medical AppsPart 7: Unlicensed Practice, Fee-Splitting, and other Legal HazardsConclusion How do healthcare practitioners handle standard of care issues when diagnosing and treating from a distance? Standard of Care Identical The key rule is that the standard of care in telemedicine is identical to the standard

HOW TO USE PERSUASION TO ENGAGE INTEGRATIVE MEDICINE CUSTOMERS, image of Aristotle

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects. According to Aristotle: Persuasion is achieved by the speaker’s personal characterwhen the speech is so spoken as to make us think him credible. […]Secondly, persuasion may