FON: The Business of Integrative Health & Medicine

September, 2019

No Magic Formula to Grow Integrative Health Companies: Start Here Instead

If luck is found at the intersection of hard work and opportunity, then success happens at the same crossroads. Inevitably, the work must get done. But determining the key tasks on which to focus and execute—and phased in to ensure traction—is critical. Get started with FON’s reading list.

Patients are Consumers: Ignoring this Fact is Futile

In a perfect world, high-quality, no-cost medical treatment would be available to all, and every practitioner would use the most up-to-date treatment options—therefore other avenues would never need to be considered, and a competitive market wouldn’t exist. But is that true?

 
 
 

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