Testimonials: How to get them. How to Promote them.
Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in what is said, and where it appears.
FON: The Business of Integrative Health & Medicine
March, 2018
‘Naming’ Your Integrative Health or Functional Medicine Business
Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers.
We’re All in Sales: Advancing Integrative Health
You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.
