March 2018 | FON Consulting

Testimonials: How to get them. How to Promote them.

We live in the age of social proof, where the opinions of complete strangers can greatly impact our buying decisions. Why Testimonials are Essential Consumers trust the recommendations of their peers at a whopping 92%, and recommendations of strangers at 70%, according to Nielsen research. Given that testimonials significantly influence a prospective customer or patient’s proclivity for your brand, it is incumbent upon you to play an active role in

Textured background with text - 'Naming' Your Integrative or Functional Medicine Business

‘Naming’ Your Integrative Health or Functional Medicine Business

What’s in a name? Turns out, when it comes to your business, there’s a lot in a name; plenty is at stake. Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers. Get your brand name right from the very start. Following are some key areas to keep

We’re All in Sales: Advancing Integrative Health

Selling is the single most important skill to achieve effective personal and business goals. This has been true for millennia. You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet. Selling begins when a child asks her mother for a candy bar, and the mom says no. With each

FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

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