FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Whether you mainly trade on your personal brand or lead an organization, sustainable success is wholly dependent on relationships. It’s based on your reputation in the market, how your brand is differentiated, and how you make people feel. Your processes, sales-savvy, or technological prowess alone will not guarantee your success; if you solely rely on tools and process, your empty enterprise will ultimately fail. Don’t get me wrong: your systems

Is your own copywriting hurting your integrative health brand? I write quite a bit: for this blog and my personal blog. I regularly craft comprehensive assessments and business development strategy documents for clients, and I’ve authored a memoir. Everyone looking to be a thought leader (aka key opinion leader or KOL) in the integrative health field—or wanting to be well-positioned within their local community—should write. I discuss this here and