FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

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Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free ride is officially over. It has been for a while—ever since Facebook pulled in the

Integrative Health Prescription for 2018 w-text

Integrative Health Prescription for 2018

Though 2017 is closing with a booming stock market that equals wealth for the U.S., the subject of health [care] for our population will not end quite as positively. In addition to rising insurance costs and deductibles, the U.S. population is dealing with deep-seated confusion and anxiety over tax reform law that takes coverage away from millions, and threatens medicine. We live within a broken system with few incentives to

Advancing the Global Impact of Integrative Oncology

There is an incredible amount of inaccurate information on holistic, integrative, and alternative approaches to preventing cancer, treating cancer, managing the symptoms of cancer treatment, and supporting long-term survival. The importance of clarifying and disseminating vital information led to the founding of the Society for Integrative Oncology (SIO) in 2003. The organization’s mission is to bring scientific rigor to the evolving field, and to help translate these findings to most

Customer Service in the Age of Integrative and Functional Medicine

Consumers today expect responsiveness, authentic attention, and a high-quality experience—virtual or physical—from each and every one of their transactional relationships. This is non-negotiable. It’s a must-have. Does the end-to-end customer experience your organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals? A Level of Customer Service and Convenience Unimaginable until Recently Take Amazon one-click purchasing, while at home in your pajamas, from