‘Educating’ is Most Effective Marketing Strategy for Integrative Health Providers
Medical providers, passionate about delivering health care, often cringe at the subject of marketing and advertising. After all, most didn’t invest years of education to learn about business and marketing—they studied to become healers. To most medical professionals, the concept of advertising to secure patients is anathema. Few physicians are taught the necessary business development aspects of growing a sustainable clinic or center during medical school. And getting one’s head
