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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Telemedicine Legal Series—Part 5: HIPAA

Privacy, confidentiality, and security issues arise when practicing telehealth or telemedicine just as they do in a brick-and-mortar practice. It’s especially important to understand these issues, since many clinicians advertise on their website that they are “HIPAA compliant.” Does HIPAA Apply Stated in the most basic terms, HIPAA applies to use and disclosure of protected health information (“PHI”), if transactions are billed electronically for third-party reimbursement. Given that there are

7-Part Telemedicine Legal Series—Part 4: Standard of Care Issues

How do healthcare practitioners handle standard of care issues when diagnosing and treating from a distance? Standard of Care Identical The key rule is that the standard of care in telemedicine is identical to the standard of care in an in-person office visit. For example, the Virginia Board of Medicine, in its policy statement on telemedicine, states: “These guidelines should not be construed to alter the scope of practice of

HOW TO USE PERSUASION TO ENGAGE INTEGRATIVE MEDICINE CUSTOMERS, image of Aristotle

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE. Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects. Whether you are creating a talk, essay, or website content, Aristotle’s signature approach remains authentic and powerfully effective, even some 2,000 years later. Aristotle’s rhetorical savvy

Telemedicine Legal Series—Part 3: E-Prescribing

The law handles telemedicine prescription differently than diagnosing and treating remotely. How can you best comply? Prescribing is Different Than Other Treatment This is a tricky thing about telemedicine law; you need to read the statutes carefully and see whether they say something specific about “prescribing,” as opposed to “diagnosis” and “treatment.” Normally, state laws and/or medical board regulations are tougher on remote prescribing because of the abuses associated with

essential integrative health, image of a rocket coming from a computer, graphic.

11 Essentials for Your Integrative Medicine Business Plan

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan. In this post I walk you through the key elements of a business plan, and the essentials on which to focus, based on your approach to financing. But first, how are you funding your startup or expansion? Your primary options are investors, bank loans, or self-funding. Let’s take a look.