October 2015 | FON Consulting

Becoming an Integrative Health Thought Leader: Part 7—Conclusion

Can you recognize the majority of these integrative health luminaries by their last name only? Abrams, Alschuler, Amen, Barnard, Benson, Berman, Bland, Block, Blumenthal, Borysenko, Bradley, Brogan, Campbell, Cass, Cates, Chappell, Chopra, Cohen, Cunningham, Dossey, Esselstyn, Evans, Fuhrman, Gaby, Gahles, Gaudet, George, Gladd, Goertz, Goldblatt, Gordon, Gottfried, Guarneri, Haas, Hanaway, Haramati, Houston, Hudson, Hyman, Jaffe, Ji, Jonas, Kabat-Zinn, Kahn, Kaptchuk, Katz, Kligler, Knutsen, Kreitzer, Lee, Lipman, Low Dog, Mack, Maizes,

Becoming an Integrative Health Thought Leader: Part 6—Monitoring + Promoting Your Brand

Protecting and promoting your personal brand, to better your position as a thought leader, is critical. It requires proactivity, with ongoing monitoring of your good name and reputation—you must always have your ear to the ground. Essentially, to ensure your information and content is in all the right places you need to employ the most appropriate tools to efficiently and consistently get the job done. As the old saw goes,

Becoming an Integrative Health Thought Leader: Part 5—Media

For 25 years I ran a family-owned media company located in the Washington, DC metropolitan area. We published print magazines, produced conferences, and developed and managed websites for our media brands and clients. The media landscape has changed dramatically since I sold my company in 2009. The decline of print advertising has led to massive consolidation, downsizing, and bankruptcies. Profound changes in how media is consumed, distributed, shared, and purchased

Becoming an Integrative Health Thought Leader: Part 4—Content Strategy

Establishing thought leadership is not very complex once you’ve built a solid platform from which to operate. Once you have identified your personal brand, created a powerful baseline platform, and differentiated the unique niche in which to position yourself professionally, the next step is content creation and its distribution. For centuries, medical practitioners and scientific thought leaders have used various forms of content to establish and extend their positions. The

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