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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Integrative Medicine Services: When Less is More

If you’re operating a small integrative or functional medicine clinic offering a substantial menu of ‘services’, you may inadvertently be undermining your capacity for meaningful engagement with existing and prospective clients (aka patients). In my post Go Deep, Then Wide: Building Integrative Health Practices, I posited that maximizing (business) growth by laser-focusing attention and keeping distractions at bay is essential. This is specifically true for clinical services and patient engagement.