FON: The Business of Integrative Health & Medicine

April, 2015

An Integrative Oncology Patient’s Thoughts on ‘Cancer: Emperor of All Maladies’

As a 24-year cancer survivor I watched Cancer: Emperor of all Maladies with mixed emotions. From this patient’s perspective, the film is all about the ‘tumor’ and treats the host, aka the patient, as almost an irrelevant, disconnected entity.

Grow Your ‘List’ to Grow Your Integrative Health Business

There’s no single magic silver bullet approach for growing integrative health and medicine practices today. It requires comprehensive strategy featuring a range of digital and non-digital communication tactics, of which growing a list for email marketing is incredibly important.

Do Online Coupons for Integrative Medicine Services Violate Stark and Fee-Splitting Laws?

h5. Many integrative practitioners and online enterprises want to know whether Stark, anti-kickback, and fee-splitting laws are violated by business arrangements that offer online coupons or web-based coupons to customers. Let’s break this question down a bit for analysis. First, Stark self-referral law is on the federal level. We are only interested in federal law…

Cleveland Clinic’s Center for Functional Medicine: A Test Kitchen for Healthcare’s Future

Firmly rooted in the conceptual paradigms developed by the Institute for Functional Medicine, Cleveland Clinic’s new Center for Functional Medicine puts targeted nutritional interventions—including therapeutic use of nutraceuticals, botanicals, and probiotics—at the forefront of patient care.

 
 
 

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