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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

Opportunities for Academic and Hospital-based Integrative Medicine in a Value-Based World

A colleague recently asked for an example of an economically sustainable academic medical center fully ‘integrated’ across specialties and service lines. Regrettably, after thinking long and hard, I couldn’t come up with even one fitting that description. However, there do appear to be a few seemingly profitable outlier programs featuring direct-pay models for consults and super bills requiring patients to file their own insurance claims. The only academic or hospital-based