Speakers throughout history have understood the importance of a strong beginning and ending. Even today, the smart presenter speaking in the integrative medicine space spends the time and attention necessary to craft a “hook” or “grabber” that immediately and powerfully gets an audience onboard.
Let’s say you’re explaining your philosophy of integrative health or latest research project. You’ve put together an excellent presentation that you know is going to meet your audience’s needs. There’s just one problem: how do you start the thing off with a bang?
Do you believe that having great content is enough to inform and persuade audiences about integrative medicine? The truth is, it’s never enough. Your material alone—no matter how strong—can’t create the responses you’re looking for in stakeholders.
The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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