FON: The Business of Integrative Health & Medicine

January, 2014

Dietary Supplements: Harmful or Essential? Cutting Through the Unrelenting Rhetoric

Glenn Sabin and nutraceutical expert Lise Alschuler, ND, FABNO attempt to break through the din and unremitting confusion sown by the media whir around dietary supplements, the industry that champions their use and public health in general.

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.

 
 
 

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