Dietary Supplements: Harmful or Essential? Cutting Through the Unrelenting Rhetoric

What a firestorm! Ever since Dr. Paul Offit’s book, “Do you Believe in Magic: The Sense and Nonsense of Alternative Medicine” was released last summer, there’s been a burst of new negative dietary supplement study results and position papers. Editorials, featuring provocative headlines such as: Enough is Enough: Stop Wasting Money on Vitamin and Mineral Supplements and Don’t Take Your Vitamins, have been published in prominent medical journals and major

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

Since 2008 most major business sectors have evolved their business development strategies in response to profound changes in the modern marketing landscape. Curiously and with few exceptions, independent hospitals, hospital systems and large medical institutions remain firmly stuck in the 20th century. Not so for Cancer Treatment Centers of America (CTCA). In fact, not one national cancer center matches CTCA’s overall aggressive marketing prowess and sophistication. This includes the top