Perhaps the title of this post is a bit disingenuous because, more accurately, what I’m positing is that you can best grow your integrative medicine business (patient volume, product sales) by selling and marketing differently, if not exactly less. Frankly, your customers (aka patients) and prospective clients couldn’t care less about you, your ambitions and why your services or products are special. They’re focused on themselves, their own problems and
“Reputation management is the practice of building, preserving and rectifying the public’s perception of your integrative clinic or enterprise.” In today’s über-connected world with its crawling social media channels, blogs, chat rooms and physician rating websites, there’s just no good excuse for failing to monitor and manage your online reputation. That includes the auto-default excuse: I’m too busy. Slow to Build, Quick to Tarnish Left unattended, your online reputation can
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The Rise of Integrative Health & Medicine
By Glenn Sabin and Taylor Walsh
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