FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

“A direct-pay business model requires entrepreneurial spirit, marketing know-how and willingness to take risks—three traits that many doctors lack.”~Erik Goldman This quote from Holistic Primary Care’s Erik Goldman says it all. I’ve cribbed for talks and workshops presented on building integrative health and medicine businesses and practices and, sometimes, I actually attribute this to Erik! Paying Their Dues A physician tirelessly invests more than a decade of her life devoted

I am widely known as the ‘digital’ marketer based on my writings and consulting practice which often focus on customer engagement via online strategies. That’s fair. Yet I also have an extensive background in more traditional forms of media and marketing. And today I’m here to tell you that there are plenty of tried and true methods for building clinic utilization not dependent on the Web or digital marketing. I