How to Improve Your Integrative Medicine Brand Identity
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
FON: The Business of Integrative Health & Medicine
January, 2013
PCORI Includes ‘CAM’ in First Funding Announcement
Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.
UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014
Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.
Connect with Glenn Sabin
about glenn sabin
about glenn sabinFON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
Subscribe to our newsletter to receive clinic and business development content specific to integrative healthcare.
Sign up to receive updates on Glenn’s forthcoming book, n of 1—plus free chapters, and more.
“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School
Recent Posts
- The Economic Potential of Integrative Medicine
- Integrative Health Media
- How to Effectively Use LinkedIn to Sell Integrative Health Products and Services
- Beware of Medical Claims for COVID-19 and Natural Products: New Guidance from AANP
- Integrative Health Must Lead on COVID-19 and Immune Resiliency
- Out of Crises Comes Opportunity: Will You Seize It?
- Guide to Integrative Healthcare Credentials & Certifications
