FON: The Business of Integrative Health & Medicine

January, 2013

How to Improve Your Integrative Medicine Brand Identity

Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.

PCORI Includes ‘CAM’ in First Funding Announcement

Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.

UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014

Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.

 
 
 

Get FON: The Business of Integrative Medicine blog delivered FREE to your inbox!