How to Improve Your Integrative Medicine Brand Identity
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider. Significant consumer confusion already exists around the terms and descriptors surrounding integrative healthcare. Consequently, you must clearly distinguish your brand identity from your local competitor’s, regardless if you are a small private clinic, hospital system or academic center. Position your center for success by communicating your brand’s value
