How to Improve Your Integrative Medicine Brand Identity

Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
Your brand name and logo are the first things a prospective customer (patient) typically encounters when searching for an integrative healthcare provider.
Notably, the list of 25 initial PCORI awards includes two that are CAM or integrative health focused. One is Evaluation of a Patient-Centered Risk Stratification Method for Improving Primary Care for Back Pain. The second is led by University of Pittsburgh researcher Michael Schneider, DC, PhD: A Comparison of Non-Surgical Treatment Methods for Patients with Lumbar Spinal Stenosis.
Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.
FON’s founder, Glenn Sabin, is a nationally recognized thought leader with a reputation for successfully positioning integrative health organizations for sustainable growth. Combining media, marketing and business development expertise with an extensive professional and personal integrative health and medicine narrative, Glenn is deeply passionate about advancing the field as the new standard of care—accessible to all.
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“I have witnessed an extraordinary patient who has achieved a clinical response through non-conventional treatment approaches.”
— Lee M. Nadler, MD – Harvard Medical School