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FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

The Role of Philanthropy in the Evolution of Integrative Medicine

Over time philanthropy has contributed greatly to the maturation of integrative medicine/oncology clinical programs. This is especially true within the academic medical center setting, and has had a profound effect on the growing consumer base of integrative medical services and natural products–an industry now estimated at over $50 billion annually. Philanthropic leaders with a passion for integrative care have helped give these services a formal presence in some 50 of