FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

H.R. 3590 & Executive Order 13544–Integrative Medicine Game Changers?

House Resolution 3590, aka the Patient Protection and Affordable Care Act (PPACA), and House Resolution 4872, aka the Health Care and Education Reconciliation Act, combined to create the monumental healthcare reform law of 2010. Executive Order 13544, a requirement under H.R. 3590, established the Advisory Group on Prevention, Health Promotion, and Integrative and Public Health. Over time this executive order may profoundly change our healthcare delivery model. In fact, it

Integrative Medicine is Personalized Medicine

In conventional medicine, personalized medicine is all the buzz. Although a decade after decoding the human genome has not yet resulted in the panacea leading to game-changing cures that were once thought possible, huge strides are being made in growing the knowledge base of genomics, as well as molecular immunology and biotechnology. Over 2000 molecular diagnostic and genetic tests are available today with many novel targeted therapies in the pipeline.

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