FON: THE BUSINESS OF INTEGRATIVE HEALTH & MEDICINE

The Economic Potential of Integrative Medicine

With a growing list of integrative medicine and integrative oncology centers and clinics in the U.S., and a recent report from Nutrition Business Journal stating that consumption of natural products and integrative medicine services is projected to reach $50B annually—those on the outside looking in would assume that it’s an exciting and lucrative time to be an integrative practitioner. Well, yes and no. A combination of consumer demand, clinical outcomes

CAM is Dead

Over the past 25 years, practitioners integrating the best of Western and Eastern medicine have endured a series of catch-all titles describing their model of care. Until recently, all medicine not tacking closely to Western conventional allopathic care was termed “alternative”. The term complementary and alternative medicine (CAM) began to seep into mainstream medical vernacular about 1998 when NIH’s National Center for Complementary and Alternative Medicine (NCCAM) became a full-fledged

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