FON: The Business of Integrative Health & Medicine

Tagged as: marketing gorilla

Cancer Treatment Centers of America: 800-Pound Marketing Gorilla

CTCA’s success in distinguishing its brand as a ‘destination cancer center’ offering ‘whole person care’ is worthy of a “Harvard Business Review” case study. You’d have to live under a rock to escape their robust, ongoing television and radio advertising presence. This barely touches on CTCA’s full arsenal of resources, tools, tactics, and strategies used to feed their well-oiled business development machine.

 
 
 

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