FON: The Business of Integrative Health & Medicine

Tagged as: integrative oncology

Advancing the Global Impact of Integrative Oncology

Society for Integrative Oncology (SIO) spearheads publication in JNCI Institute Monographs, titled ‘Advancing the Global Impact of Integrative Oncology’.

When Alternative Cancer Care Kills

Glenn Sabin shares his thoughts on the dangers and misconceptions of alternative cancer care, in contrast to evidence-informed integrative oncology.

Guide to Using Video to Grow your Integrative Medicine Practice

Creating quality content and delivering it in a format that your customers (aka patients) and prospects prefer to consume their media is more important than ever. For many, that preferred format is now video.

UPDATE: Insurance Coverage for Integrative Healthcare Services in 2014

Section 2706 of the Affordable Care Act prevents health insurance plans from capriciously excluding a range of integrative health practitioners from coverage, based solely on licensure. While HHS Secretary Sibelius moves forward to ensure its implementation, the AMA contemplates what actions they may take to upend this landmark non-discrimination language.

Integrative Medicine is a Story, Not an Advertisement

In contrast to interruptive forms of advertising, content development allows integrative healthcare providers the opportunity to create thoughtfully crafted stories. Done right and targeted, storytelling engages. It has the profound power to connect on an emotional level.

My Story and Healing Journeys

On this blog I write almost entirely about the business of integrative medicine for FON, so you may not know that I am a longtime cancer survivor. In fact, my journey with malignant disease, which began 21 years ago, has shaped my life and career in the field of integrative healthcare.

Integrative Healthcare: Same Camp, Many Tents

It never fails to amaze how this growing but still fragmented subset of medicine that is integrative healthcare is comprised of so many loosely affiliated groups and monikers. Here’s a partial list: Integrative Medicine, Functional Medicine, Holistic Medicine, Preventive Medicine, Lifestyle Medicine, Longevity Medicine, Naturopathy, Traditional Chinese Medicine and Complementary and Alternative Medicine, Chiropractic Medicine, Ayurvedic Medicine.

Why You Should Attend This Year’s Society for Integrative Oncology Conference

If your center provides conventional or integrative oncology care with medical oncologists on staff, or otherwise offers supportive cancer care services across a spectrum of interventions–i.e., nutritional support,  exercise physiology, mindfulness-based stress reduction techniques, acupuncture and psychosocial counseling–you should attend at the Eighth International Conference of the Society for Integrative Oncology (SIO), November 10-12, 2011…

A Patient’s Perspective on the Atlantic’s “The Triumph of New Age Medicine”

Glenn Sabin’s unique perspective on the Atlantic piece, The Triumph of New Age Medicine by David H. Freedman, and the debate that has followed in its wake.

Leveraging the Science

Most integrative medicine clinics and centers do a poor job communicating to their patients and prospective patients about the evidence supporting their clinical recommendations and interventions. While it’s accurate to say that the science base for integrative medicine is a mere fraction of that for conventional interventions and pharmaceuticals, the amount of quality research and…

 
 
 

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