FON: The Business of Integrative Health & Medicine

Tagged as: integrative medicine

The Integrative Health Business: ‘Administrators’ Versus ‘Builders’

Integrative and functional medicine business and organization leaders often struggle from the weight of managing day-to-day operations, which allows neither adequate time nor sufficient resources for the strategic business development and execution efforts required to ensure long-term success.

Is Functional Medicine Becoming a Commodity?

Bag of soybeans illustrating a commodity

Functional medicine should never be considered indistinguishable; widely accessible? Yes. Indistinguishable? No. I am deeply concerned that certain functional medicine enterprises are in danger of becoming a commodity.

‘Naming’ Your Integrative Health or Functional Medicine Business

Textured background with text - 'Naming' Your Integrative or Functional Medicine Business

What’s in a name? Turns out, when it comes to your business, there’s a lot in a name; plenty is at stake. Properly naming your integrative medicine enterprise is critical to your success. Careful consideration must go into this decision-making as you develop the brand ethos of your organization and define your target customers. Get…

We’re All in Sales: Advancing Integrative Health

You don’t have to be part of a formal sales team to be ‘in sales’. We are all in sales. Yes, including you. You just may not have realized it yet.

Social Media’s Free Ride Is Over: Challenges and Opportunities

As an Integrative health organization that has invested significant time and resources building audiences on social media, you are now faced with a stark reality: You do not own your profiles… nor your followers, likes, and subscribers; you simply rent them. The rules of engagement are beyond your control. The social media ‘organic reach’ free…

Customer Service in the Age of Integrative and Functional Medicine

Does the end-to-end customer experience your integrative health organization delivers align with a service ethos that drives retention, ensures loyalty, and creates fervent word-of-mouth referrals?

SEO Magic: 7 Ways for New Clients to Find Your Integrative Health Practice

Whether yours is an established practice, or you are relatively new on the scene, it’s critical to take ‘ownership’ of your local market. And for that, you need to make it easy for people to find you. Local SEO efforts are essentially an additional layer to your core SEO efforts to rank high for well-researched keywords and long-tail keyphrases specific to your products and/or service offerings.

Politics and Birthing an Industry: All Rise

The Rise of Integrative Health and Medicine—The Milestones: 1963 – Present, a free 92-page e-book, presented by FON and XYMOGEN, highlights over 50 years of our industry’s collective history.

Rise: Consumer Demand Drives the Future of Integrative Medicine

The availability and delivery of integrative health and medicine has risen. Consumer demand will continue apace. And the timing could not be more prescient.

How to Use Persuasion to Engage Integrative Medicine Customers

When it comes to persuasion, Greek philosopher Aristotle set the gold standard in 350 BCE.
Aristotle’s modes of persuasion have stood the test of time, and can be applied to various aspects of your communication efforts today to best engage patients, clients, and prospects.

 
 
 

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